Stop Guessing.
Meet Ads, Actually.
Ads that actually sell.
The plug-and-play ad system for course creators, coaches and digital product sellers who want more sales without spending their lives creating content.
Get my proven campaign playbooks, ad templates and step-by-step training — built from $50M+ in managed ad spend.
- No complicated tech
- No daily posting
- No starting from scratch
$497 pay in full (or 3 payments of $199) · Lifetime training access · 3 months of support in the group
Real Students. Real Numbers.
You don't need a big budget to start. These are real messages students have posted or sent me, screenshots and all.
from just £450 in ad spend on a webinar campaign: 87 registrants and 5 calls booked.
from a webinar funnel in 7 days, including $12K in just one day.
from a launch on about $1.6K in ad spend, after following the launch course.
high ticket coaching launch, using the copy templates for every campaign.
It's Not About Spending More.
It's About Knowing What to Run — and Why.
Most online businesses are boosting posts, tweaking settings and hoping something works. Here's what I hear every single day, whether you're selling your own products and services or someone else's:
You've wasted so much money on ads, you're pretty sure you funded a tech billionaire's yacht upgrade.
You've boosted posts and crossed your fingers, hoping "maybe this time it works."
You've opened Ads Manager, seen 93 buttons, 12 warnings and 4 red errors and quietly whispered "why is this so depressing?"
You still have trust issues from the iOS update of 2021. (Therapists should really specialize in Ads Manager trauma.)
You've launched an ad, watched it spend and had no idea if the numbers were good or bad.
You've watched ten different videos and got ten different answers on what to run first.
Here's what most people don't realize:
You don't have an ads problem. You have a playbook problem.
Most Ad Courses Teach You Buttons.
We Hand You Playbooks.
There's a reason most people end up with a half-built campaign and a lot of wasted ad spend. It's not you. It's the approach.
Learning Ads One Setting at a Time
- Walk you through Ads Manager button by button, but never tell you which campaign to actually run.
- Teach you theory, then leave you to write your own ad copy and design your own creative from scratch.
- Send you off to spend real money with no benchmarks, so you can't tell if your results are good or bad.
Run the Right Campaign From Day One
- One core course that teaches the ad fundamentals
- Four campaign playbooks — lead gen, launch, evergreen funnel and low ticket
- Templates and Canva creative so you're never starting from a blank page
- Benchmarks so you know what good looks like
Simple Campaigns. Sales First. No Trends.
Simple beats complex
Simple campaigns convert faster, are easier to fix and don't break every time Meta changes. Complexity is the enemy of sales.
Sales first, scale second
Start with one campaign and a daily budget that fits your goal (as little as $10/day for some campaigns). The Ad Budget Bot works out the number for your offer. Make sales before you add more moving parts, not the other way around.
Proven, not trendy
No hacks, no "what worked last week." Every playbook is built on real campaigns, real clients, real revenue.
You don't need a big budget or years of experience. You need a simple campaign and a proven system to follow.
From Overwhelmed to Running Ads in 4 Steps
No guesswork, no wondering what to do first. Just four steps, in order.
Learn the Fundamentals
Start with Amplify Your Ads, the core course. Never run an ad before? I walk you through it.
- Set up your domain, pixel and events so you can track leads and sales
- Get your ad in front of your ideal client in 3 easy steps
- Read the few numbers that matter
Pick Your Playbook
Choose the campaign that matches your offer: launch ads, evergreen funnel ads or low ticket ads.
- Launch ads for a free masterclass or challenge
- Evergreen funnel ads for sales every month
- Low ticket ads for an offer under $50
Create Your Ads
Use my swipe file, copy framework and Canva templates. Swap my images and words for yours. Pay in full and Addy writes 10 ads from a few answers.
- Watch the campaign walkthrough and set it up step by step
- Know what to spend for your offer and your goal
- Check your results against the benchmarks
Launch and Get Support
Go live, then bring your questions and your numbers to the group. If your ads stop working, we look at them with you.
- Post your questions in the private FB Group
- Get feedback on your ads and your offer before you spend more
- 3 months of FB Group access included
Four Playbooks for the Campaigns That Sell
Ads work best when you know exactly what you're running and why. Pick the playbook that matches your offer, then follow it from the first ad to the first sale.
Lead Gen Ads
Start here. You learn basic lead gen inside Amplify Your Ads, the foundation for every other playbook.
- The adYour lead gen ad
- The offerYour freebie
- The resultNew leads for your list
Launch Ads
Run ads for a launch that converts without you living on Instagram Stories for two weeks straight.
- The adYour launch ad
- The offerFree masterclass or challenge
- The resultLaunch sales
Evergreen Funnel Ads
Always-on ads that bring in sales while you're doing literally anything else.
- The adYour always-on ad
- The offerYour evergreen funnel
- The resultSales every month
Low Ticket Ads
A low ticket offer that helps pay for your ads.
- The adYour low ticket ad
- The offerYour offer, under $50
- The resultSales that help fund your ads
Every playbook comes with the same four pieces. Here's what that looks like 👇
Four playbooks? Do I need all of them?
Nope. Start with the one that fits the offer you're selling right now. The others are there when you're ready.
Here's why it's worth knowing more than one. You only make sales when you launch, which is exhausting, and what happens when that launch doesn't perform the way you hoped? Or you're leaning on evergreen alone and some months are great while others just... aren't.
Combine the two and everything changes: consistent income in between, launches that perform better and feel a lot less stressful and sales happening either way.
Same Launches. Very Different Year.
Big spikes. Flat in between.
Sales only show up when you're in launch mode.
A steady base. Bigger spikes.
Evergreen ads keep selling while you plan the next launch.
And you don't have to run all four at once. Inside, we show you which playbook to start with and when to add the next one.
This Is What We Mean by Done-for-You Playbooks
Every playbook comes with the same four pieces, so you never start from a blank page.
Campaign Walkthrough
Watch me set the campaign up, step by step.
Canva Ad Creative
Swap my images and text for yours.
Budget Guidance
What to spend for your offer and your goal.
Benchmarks
Know what good looks like before you spend.
Watch Me Build It, Step by Step
Screen-share videos where I set up a real campaign in Ads Manager, from lead gen to retargeting to a purchase campaign. Press play, follow along and build yours as you go.
Swap My Images and Text for Yours
Editable ad templates built from my highest-converting images. Drop in your photo, your words, your colors and your fonts, and your ad is done.
Masterclass ad templates, shown with their placeholder text and images.
Know What to Spend First
"Let's do the math together." I show you how to work out a budget for your offer and your goal, so you're not guessing with your ad money.
Know What Good Looks Like
"Let's figure it out together." A full lesson on the numbers and metrics worth your attention, so you can tell what's working and what to fix.
Ready to Stop Figuring Out Ads and Start Running Them?
Get all four campaign playbooks, templates, training and support for $497.
Get Ads ActuallyOr 3 payments of $199 · Lifetime access · 3 months of support in the group
You Don't Have to
Figure It Out Alone.
Pay in full and you get six ad bots built on the strategy behind $50M+ in ad spend. Answer a few questions and your bot builds it with you. Included when you pay in full.
Plan Your Campaign
what to run, when and what to spend
Create Your Ads
copy and image ideas, written for you
Improve And Troubleshoot
know what to fix first
Paying in installments? You get the Google Docs and Sheets versions of the same tools, so you're never missing a step.
Support While You Get It Running
Training gets you started. The community is what makes sure you actually finish.
Ask Your Questions
Post your questions in the private FB Group and get answers that work for your business.
Get Feedback
Share your ads and your offer and get feedback before you spend more. If your ads stop working, bring them to the group and we'll help you troubleshoot.
Stay In The Loop
I post updates so you always know what's going on with ads. You also get access to exclusive discounts and offers.
I've spent years figuring out what actually works.
I've managed over $50 million in ad spend for brands like Tonic, Beauty and the Boutique, The Virtual Savvy, SimpleK12 and OpenPath. My clients have had multiple million-dollar launches, $750K launches, a $450K day and $100K+ months from evergreen ads alone.
And none of it came from complicated tricks. It came from one simple truth: simple campaigns, run consistently, beat everything else.
Clients used to pay me $5K–$10K+ to run this for them. Hire an agency today and you'd pay $2,500+ a month just to manage your ads for you. Now you can learn to run them yourself, once, for a fraction of the cost.
I've Used These Exact Ads To...
Grew a low-cost membership to this in under 6 months
From my evergreen ads in 12 months — not counting launches or other promos
Attracted agency clients at this rate with a consistent waitlist
Generated from simple flash sales and mini-launches
Made from a brand-new program, launched to a brand-new audience
Grew a 7 figure ad agency
A client's live launch, run with the same playbooks you get inside.
Here's What You're Actually Getting
One core course, four campaign playbooks and three months in the group — plus six ad bots when you pay in full.
Agency-Level Ad Strategy, Without the $2,500+ Monthly Retainer.
No agency fees. No stitching together five different courses. Just the ad training, the playbooks and the support — in one place.
- Amplify Your Ads (the full ad training)
- 4 campaign playbooks — Lead Gen Ads, Launch Ads, Evergreen Funnel Ads and Low Ticket Ads
- Templates, Canva creative and benchmarks for every campaign
- 6 ad bots: Addy (ad copy and image ideas), Ad Budget Bot, Results Analyzer, Ad Rejection Fixer, Hollie (holiday and Q4 promos) and Lucy (launch planner)
- 3 months access to our private FB Group
Then stay in the group for just $19/mo — alumni only.
- Amplify Your Ads (the full ad training)
- 4 campaign playbooks — Lead Gen Ads, Launch Ads, Evergreen Funnel Ads and Low Ticket Ads
- Templates, Canva creative and benchmarks for every campaign
- Google Docs and Sheets for planning, writing and checking your ads
- 3 months access to our private FB Group
3 payments, timed with your 3 months of included FB Group access.
Before You Go
Is this program right for me?
You'll get the most out of this if you already have a proven offer (or offers) and you're ready to let ads bring in more of your sales. It's okay if you've never run an ad or have a small budget — as long as you have the offer, we'll teach you the rest.
What if I'm new to ads and have a small budget?
Small budgets and beginners are welcome. Inside, you'll start with the playbook that matches where your business is right now and what you're working toward — not a one-size-fits-all plan.
How much time does this take each week?
Setup takes longer, since you're building your first campaign step by step and you're not starting from a blank page on any piece of it. Once your ads are live, most members manage them in about an hour a week.
I'm not techy. Can I actually set up ads?
Yes — everything is step by step, no code required. If you can follow instructions, you can set up your campaigns.
Which playbook should I start with?
Start with the one that matches the offer you're selling right now: Lead Gen Ads if you're brand new to ads or building your list, Launch Ads if you're promoting a launch, Evergreen Funnel Ads if you want sales coming in every month or Low Ticket Ads if you want to make sales without blowing through your budget. You can add the others whenever you're ready.
What happens after the 3 months in the group ends?
Your lifetime access to the training never expires. Access to our private FB Group is included for your first 3 months. After that, alumni can stay in the group for just $19/mo — exclusive content, student-only discounts on trainings and a place to ask questions when you're stuck on ads. It's an alumni-only offer that isn't available anywhere else.
What's the difference between paying in full and the payment plan?
The training, the playbooks and your 3 months in the group are exactly the same either way. Pay in full and you save $100 ($497 instead of $597 across 3 payments) and you also get the six ad bots (Addy, the Ad Budget Bot, the Results Analyzer, the Ad Rejection Fixer, Hollie and Lucy). The payment plan includes the Google Docs and Sheets versions of the tools instead.
Is this a monthly membership?
No — it's a one-time purchase (in full or over 3 payments) for lifetime access to the training, not a recurring charge. The only optional recurring cost is the $19/mo alumni option if you want to stay in the group after your included 3 months.
What if I end up wanting to run ads for other businesses, not just my own?
That happens a lot. Once members see how the system comes together, some of them realize they could be doing this for other businesses too — and getting paid for it. If that's you, Ads Manager School is the natural next step — it's built on everything you'll already know from here, plus how to find and manage clients.
Is there a refund policy?
Due to the nature of this program — and the fact that you get instant access to all of the materials and our entire agency processes and templates upon signing up — our refund policy is as follows: if you decide this isn't for you, you can request a refund within 7 calendar days of receiving your order confirmation.
To be eligible, you must not complete more than 25% of the course. If you download or view more than 25% of the course and materials via our online membership, no refund will be payable.
Have questions, or want to make sure this is the right fit for you? Send an email to amy@amycrane.com.
Have another question? Email us at amy@amycrane.com and we'll give you our honest feedback.
Your Next Campaign Is
Ready to Run.
Everything you need to run ads that get sales every single day — the training, the playbooks, the templates and the bots.
Yes, I'm Ready — Let's Run Ads
Guessing what to run ·
Wasting budget on ads that don't work ·
Feeling stuck on your own